I've written on this blog before about the fact that many towns in the Ozarks (and presumably elsewhere as well) eventually adopted a name other than the one by which the place was originally known. Sometimes the name was changed to honor a prominent resident of the area. Other times it was changed to honor an outsider, such as a railroad official when a railroad first reached the community. Sometimes it was changed simply because the citizens decided they liked a different name better. One of the most common reasons for changing the name of a community, however, was the fact that the postal service often rejected the original name when the community applied for a post office, and the main reason for this was that a community by the same name or a very similar name already existed in the state.
Here is a list of some of the many places in the Ozarks (current name followed by original name) that changed their name because of postal service objections to the original name: Competition, Mo.--Newburg; Crane, Mo.--Hickory Grove; Dadeville, Mo.--Millville; Fair Play, Mo.--Oakland; Olean, Mo.--Proctor Station; Sarcoxie, Mo.--Centerville; and Willard, Mo.--Robberson.